PPC (Pay Per Click) advertising is a great way to get to the top of the search results, especially if you need quick traffic. SEO (Search Engine Optimization) is focused on increasing visibility through non-paid organic tactics.
PPC and SEO are in constant competition with each other for resources and budget. SEO is a valuable strategy that delivers long-term value and creates equity for your website. But it takes time, patience, and a commitment to a slow process and businesses in competitive industries may never be able to hold onto the number one rankings they desire.
PPC marketing uses search engine advertising to generate traffic and “click throughs” to your website. SEO is earning those clicks organically. You recognize PPC advertising as those sponsored ads you see at the top of the search engine results marked with a yellow label.
PPC or Search Engine Marketing is one of the most popular forms of of advertising and allows the advertiser to target specific keywords and searches. The advertiser bids on ad placement based upon desired results and potential ROI (Return On Investment).
PPC advertising can produce results immediately with easy implementation, but rushing in can be frustrating and waste your valuable resources. Creating an ad can seem easy and Google is more than happy to take your money.
Pay-per-click marketing can deliver fast traffic and goes hand in hand with your existing SEO campaign by testing keywords, business offerings, and which content resonates with your target audience. It also allows you to fine tune your marketing strategy and delivers actionable metrics for future marketing.
There is a formula and methodology to finding keywords that are less expensive to target and that can deliver very specific audience interests. It is easy to stay focused on high volume keywords but these expensive options can run through a budget quickly. WE take a strategic approach that will balance those low cost options with high cost options to lower the average cost-per-click (CPC) across your entire campaign.
PPC marketing can be very profitable but the time and resources that it can take to have a successful campaign can be overwhelming and lead to frustration.
We start at the beginning. We get to know your business and understand your customers so that we can conduct exhaustive research. We look at your competitors and the ads that are the most successful in your industry segment. Keyword research is the most critical component of any PPC campaign and we devote ourselves to getting it right out of the gate.
We are committed to growing your business by delivering results to put confidence back into your marketing.
Boston SEO for Growth PPC Services has the expertise and experience to deliver results that will increase traffic and leads to your business. Call us today to discuss how we can help your business through PPC advertising.