PPC Management

PPC (Pay Per Click) advertising is a great way to get to the top of the search results, especially if you need quick traffic. SEO (Search Engine Optimization) is focused on increasing visibility through non-paid organic tactics.

PPC and SEO are in constant competition with each other for resources and budget. SEO is a valuable strategy that delivers long-term value and creates equity for your website. But it takes time, patience, and a commitment to a slow process and businesses in competitive industries may never be able to hold onto the number one rankings they desire.

PPC marketing uses search engine advertising to generate traffic and “click throughs” to your website. SEO is earning those clicks organically. You recognize PPC advertising as those sponsored ads you see at the top of the search engine results marked with a yellow label.

PPC or Search Engine Marketing is one of the most popular forms of of advertising and allows the advertiser to target specific keywords and searches. The advertiser bids on ad placement based upon desired results and potential ROI (Return On Investment).

Making a Boston Google AdWords PPC Strategy Work for You

PPC advertising can produce results immediately with easy implementation, but rushing in can be frustrating and waste your valuable resources. Creating an ad can seem easy and Google is more than happy to take your money.

Pay-per-click marketing can deliver fast traffic and goes hand in hand with your existing SEO campaign by testing keywords, business offerings, and which content resonates with your target audience. It also allows you to fine tune your marketing strategy and delivers actionable metrics for future marketing.

There is a formula and methodology to finding keywords that are less expensive to target and that can deliver very specific audience interests. It is easy to stay focused on high volume keywords but these expensive options can run through a budget quickly. WE take a strategic approach that will balance those low cost options with high cost options to lower the average cost-per-click (CPC) across your entire campaign.

An effective PPC management plan includes:

• Keywords that are Relevant – Paying for traffic to your site that wants nothing to do with your business stinks. Finding the right keywords that your potential customers will use is both an art and a science. Your keywords should be closely related, lead to a high click-through rate at a low cost per click.
• Keywords that are Exhaustive – Your keyword selection should include frequently searched terms that are popular and easily discernable to your audience. It’s also important to get specific; these are called long tail keywords and are very specific. These can have significantly lower search volume and are less competitive but can add up to contribute powerfully to your campaign. No stone unturned!
• Campaign that is Iterative –Refining and expanding your keyword campaign allows it to stay fresh and dynamic. The practice of setting it and forgetting it will have diminished results and frustrate growth.
• A Quality Landing Page – Your landing page needs to contain quality content with a clear Call-To-Action (CTA).
• A High Quality Score – Search engines assess the ads and their relevance to give a score based on keywords selected, language included in the ad, and the relevance of the page the ad is directed to. The higher quality score, the higher your placement.
• Setting the right Keyword Bids -There are several options to bidding and setting a budget. Setting the right bidding process and budget that will optimize your campaign and get you the greatest return on your investment takes expertise and monitoring.

PPC marketing can be very profitable but the time and resources that it can take to have a successful campaign can be overwhelming and lead to frustration.

Boston SEO for Growth PPC Management Services

We start at the beginning.  We get to know your business and understand your customers so that we can conduct exhaustive research.  We look at your competitors and the ads that are the most successful in your industry segment. Keyword research is the most critical component of any PPC campaign and we devote ourselves to getting it right out of the gate.

Boston SEO for Growth offers the following services:

• Keyword research and recommendations
• Google AdWords campaign setup that includes search network, display network, Youtube network and remarketing
• Ad creation that has multiple variations to align with keyword selection
• Ad extensions that expand your ads with highlighted product and service offerings
• Ad settings that optimize delivery times and budget spends
• Custom landing pages with clear CTA’s
• Geo-targeting to optimizing to attract the right customers
• Reporting on campaign metrics and results
• Iterative process that fine tunes ads and keyword selection

We are committed to growing your business by delivering results to put confidence back into your marketing.

Boston SEO for Growth PPC Services has the expertise and experience to deliver results that will increase traffic and leads to your business. Call us today to discuss how we can help your business through PPC advertising.