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Have you lost confidence in your marketing efforts? Do you find yourself chasing trends and not quite understanding what expectations you should have?
You hear the term SEO all the time – but what does it really mean?
More importantly, why does it matter?
SEO (Search Engine Optimization) is the marketing discipline of growing online visibility in search results. It is important to understand that the primary purpose of search engines is to deliver the best search results to their audience. In other words, Google is in the business of delivering the best match to your search. If they don’t deliver a match, they have failed.
SEO takes into consideration not only the technical and creative elements of a website, but it also weighs the user experience and authority of the content of the pages. SEO done right takes all of these elements into consideration to increase rankings, improve visibility and drive traffic.
It must include the following to deliver results and dominate your marketplace:
Now all of that seems pretty straight forward when listed in bullet point format. But what does it really mean and how can you stay on top of it? The reality is that it isn’t complicated – you just have to take a methodical, disciplined approach. Ultimately, having a comprehensive plan in place that delivers value to your audience will win the day.
As a small- to medium-sized business owner, you recognize that your website is not just part of your marketing plan: it is the central player. You know that your online presence and how your current and potential customers find you is critical to your success.
SEO often boils down to driving free traffic, but free traffic is not the ultimate goal (it’s a great byproduct). SEO is about authority, credibility and owning your business niche. Your online presence is a reflection of your business, and in today’s world, business lives and dies by what’s online.
All of this makes sense. You know that you have to do something, but because the nuances of SEO and Web design are fluid and ever changing, you are still frustrated and somewhat confused. You have lost confidence in your marketing, and your online efforts are flat.
You’ve spent money on both SEO and your website, and you are still not attracting the right customers to your business. Leads have decreased and you don’t rank for the keywords that describe your business, or the products and services you offer.
Boston SEO for Growth is a leading digital marketing agency focused on results. We create a collaborative approach to SEO and Web Design with our clients that emphasizes transparent, real solutions – putting the power of your business back into your hands.
Our results are self-evident and demonstrate an ROI that puts confidence back into your marketing efforts.
Our SEO for Growth System, based on the best-selling book, takes a disciplined approach to online marketing to achieve the following:
Boston SEO for Growth will help you realign your business marketing strategy to focus on best-practices SEO, which will enable you to surpass your competitors and build an online presence that will only get bigger and better as your SEO improves.
Ryan Esco is an SEO for Growth Certified Consultant, a Duct Tape Marketing Certified Consultant, and Founder of Boston SEO for Growth a Boston based online marketing agency.
Ryan spent the first 20 years of his career developing his skill set and experience in multiple sales and marketing roles in pharmaceutical and biotech companies.
His professional life focused on marketing and sales with a specialty in creating sustainable opportunities in strategic niches. In dealing with agencies and service vendors it became apparent that there needed to be a consolidation of services to optimally serve the small business owner.