Search Engine Optimization (SEO)

Every business and online presence is different but we at Boston SEO for Growth we take customized strategic approach increasing your online rankings and visibility.

We help you get the traffic that your business deserves!

While you may know that SEO is important, the key is to know how to use it to its full potential to increase traffic.

Boston SEO for Growth services will work to ensure that potential customers can find you. Optimize your site for the traffic you need to generate leads and grow your business.

Our objective is to put a methodical systematic plan into place to take the guesswork out of your marketing efforts.  Stop chasing the latest trends and leverage the full potential of your website to grow your business exponentially.

At Boston SEO for Growth, we are experts at understanding your business goals and ideals.  We create customized SEO strategies based on in-depth analysis of your your company and your competitors.

So, let’s get down to it!

 What is SEO?

SEO ( Search Engine Optimization ) initiatives use marketing strategies to optimize a business’s online presence to reach the top of the search engine results pages (SERPs).

These strategies include:

• Technical SEO Audit
• SEO Keyword Research
• SEO Keyword Selection
• SEO Content Marketing
• Onsite SEO Changes
• Mobile SEO Check and Development
• SEO Website Design
• Link Building
• Social Media Marketing

One of our core beliefs is to improve the overall health of your business and that includes transparency and education.

Let’s take a closer look at each of these tactics.

Technical SEO Audit

The very first we do at Boston SEO for Growth is conduct a thorough SEO audit of your site using industry trusted tools.  These tools are developed to analyze your website from a technical point of view. Search engines use complicated algorithms to assess your website and we use this audit to get an insight into how they see your site.  We are able to take a look under the hood at your website and uncover any issues that will to be remedied with your SEO campaign.

The technical SEO audit will help you Boston SEO for Growth team make informed decisions on the path forward for incredible growth.

SEO Keyword Research

It all begins with words that get typed into a search engine.

Keyword research is one of the most important, valuable, and high return activities that requires an expertise and a little bit of detective work. Ranking for the right keywords is the difference between having your website on the first page or some other page that no one will ever see. By researching your marketplace’s keyword profile, you will learn which terms and phrases are the most valuable and relevant for targeting with SEO. It is critical that you build an understanding of market through the perspective of your customers.

The primary objective is not about getting just any visitor to your site. Instead, it’s about attracting the right visitors and to engage them once they’re there. This market intelligence cannot be overstated. SEO keyword research can predict shifts in demand, changes in market conditions, and understand what your customers want. While this seems like a lot of work, there has never been such a powerful tool to understand and get in front of consumers in every business niches.

There are dozens of keyword research tools to help research those keywords that are most valuable. Boston SEO for Growth is here to help research and provide the greatest insight into your online business growth.

SEO Keyword Selection

Keywords are not just about SEO.  Keyword selection is at the heart and soul of your marketing strategies and communications for your company because they provide a window into how your customers think about your business. After we complete a comprehensive SEO Keyword search, we will compile a hand-picked list of the keywords that will deliver maximum results. This selection is based on relevance, search volume, competitiveness and overall landscape. We will present our recommendations and  you have the final say in which keywords we target.

SEO Content Marketing

Boston SEO for Growth will use these targeted keywords and naturally incorporate them into the existing content on your website. These content changes are leveraged to make your site more “search engine friendly” without sacrificing the user experience. There are keyword counts on your website but using too many in the wrong places can negatively impact your rankings.

The content on your site is what the reader engages with to decide if they want to do business with your company.  The right content that is informative and valuable wins the race. Content marketing includes updating existing content and adding new content to your site through blog posts and content expansions

Onsite SEO Changes

Boston SEO for Growth will make recommendations and put into action those recommendations upon approval.  This will potentially include a site map, meta tags, alt tags, title headers, image tag optimization and URL structure strategies.

Mobile SEO Check and Development

Mobile is a very important element of any SEO strategy. A website that is not responsive or mobile-friendly, will be negatively impacted in mobile search results.  60% of all searches are on a mobile device, so you can’t afford to have your site penalized because of poor mobile design.

Let Boston SEO for Growth make your website mobile friendly!

SEO Website Design

We create unique websites that put you at the top of search engine results increasing visibility and traffic to your site. Our sites are designed to convert traffic into leads that can be converted into new customers.  Our design team collaborates with your team to deliver a website that reflects your company’s brand identity and objectives.

Web design is not all about SEO. The goal is to build a well designed site that will engage your customers to take action while also implementing SEO best practices.  After all, a beautiful site that no one can find, isn’t terribly valuable, is it?

Link Building

Onsite SEO is the first step.  Off site SEO or link building is the next step in the SEO plan.

We execute a systematic plan to amplify our white hat link building tactics to get valuable trusted links to your site.  There are a lot of services out there selling links.  We don’t buy links. Instead, we grow them organically so that there is never a question and you are not penalized for bad practices.

Social Media Marketing

Social media marketing has several purposes and they are about the content. This part of marketing takes a consistent disciplined approach.  Boston SEO for Growth creates a calendar that leverages content to engage your customers in conversations. It’s not about quantity. It’s about quality consistency!

Pulling it all together to create a total online presence to dominate your marketplace is where Boston SEO for Growth demonstrates our expertise.  Get started today!